Building a Strong Digital Identity for Kalpataru Projects International Limited

Challenge

Kalpataru Projects International Limited sought to establish a robust presence on Facebook, Instagram, and LinkedIn. The objectives included:

• Growing their audience organically and engaging a diverse workforce spanning thousands of employees.
• Strengthening digital brand equity by showcasing projects, achievements, and core values.
• Creating meaningful and consistent engagement through diversified content strategies.

Solution

The Red Rock India team developed and executed a tailored strategy to address these goals:

1. Social Media Presence Creation:

• • Set up and managed official Facebook, Instagram, and LinkedIn accounts for Kalpataru Projects International Limited.
  • Maintained consistent branding across all platforms to ensure professionalism and trust.

2. Content Strategy Execution:

1. • Designed and implemented a diversified content strategy to engage employees and external stakeholders.
   • Published posts highlighting projects, achievements, CSR initiatives, celebrations, and brand values, creating a balanced and authoritative presence.
2. Audience Growth and Engagement:
   
   • Focused on creating meaningful connections with employees and external audiences by aligning content with their interests.
   • Regularly optimized content to sustain engagement and ensure relevance.

Achievements

• Grew the LinkedIn following to 100,000 new followers organically within 20 months of onboarding.
• Successfully created an authoritative digital presence, enhancing the brand’s reputation and visibility across platforms.
• Strengthened workforce connections by fostering engagement through diverse, employee-centric content.
• Continued management of social media accounts for 3+ years, ensuring sustained growth and relevance.

Looking to enhance your company’s digital presence? Let Red Rock India help you craft impactful strategies that connect with your audience and drive measurable results. Contact Us Today!