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Driving Registrations for ACREX 2023 with an Integrated Digital Campaign
ACREX 2023, a leading event in the HVAC industry, aimed to attract a large audience and drive registrations through a strong digital presence. However, the event faced challenges in creating engaging content, managing multiple social media platforms, and running effective ad campaigns.
To overcome these challenges, Red Rock India implemented a comprehensive digital strategy that focused on creating impactful content, optimizing social media channels, and executing targeted ad campaigns.
ACREX 2023, a prominent HVAC industry event, needed a robust digital presence to promote the event and drive registrations. The challenges included:
- Creating engaging and relevant content for a niche audience.
- Managing multiple social media platforms effectively while ensuring consistent messaging.
- Running targeted ad campaigns to maximize registrations within a limited time frame.
Solution
The Red Rock India team developed and executed a comprehensive strategy to address these challenges:
Content Development:
- Created impactful graphics, ad copies, and short videos tailored to resonate with the target audience.
Social Media Management:
- Managed the official ACREX 2023 accounts on LinkedIn, Facebook, Instagram, and YouTube.
- Published and optimized posts to ensure consistent engagement and brand visibility.
Ad Campaigns:
- Designed and executed targeted Google Ads and social media campaigns to reach potential attendees and drive registrations.
Data-Driven Optimization:
- Monitored campaign performance in real-time, making adjustments to improve ROI and engagement rates.
Achievements
Significant increase in event registrations through strategic ad campaigns and organic content.
Enhanced social media presence across all managed platforms, with increased follower engagement.
Successfully delivered a cohesive and professional digital campaign that aligned with the client’s goals and timelines.